How are BeGiuls clothes made? The BeGiuls experience
BeGiuls clothes and accessories are instantly recognizable among thousands.
Clean lines, contemporary design and a tailored construction that speaks of the passion for Florentine craftsmanship.
Behind every creation lies a world of slow gestures, research, and care: a process that is renewed every day inside my atelier in Florence.
With this article, I want to take you behind the scenes and tell you how a BeGiuls dress is created, from the first sketch to the final finishing touches.
Because every piece tells a story, made of time, dedication, and authenticity.
Craftsmanship: the heart of the brand
BeGiuls was born from my passion for fashion and the desire to combine tailoring art, design and unique details.
Craftsmanship is not just a value, but my must: each creation follows slow and natural rhythms, respecting the time necessary to give life to an authentic and timeless garment.
For over fifteen years, in my atelier in Florence, I've been drawing, cutting, and sewing every day, experimenting with new combinations of fabrics, colors, and shapes. It's here that everything comes to life.
The BeGiuls creative process
1. The sketch
It all starts with an idea, which becomes a design.
I draw a sketch where I define the lines, proportions, details and any applications: ribbons, embroidery or small decorations that will give character to the garment.
From here, I create the pattern in the chosen size and a first canvas prototype. After making final adjustments, the pattern is ready for processing.
2. The choice of fabrics
This is the part I love the most.
I began my research among Italian textile companies, favoring local businesses where possible.
I select only natural and sustainable fabrics, with textures and colors that convey personality and sophistication.
From this choice, limited series collections are born, where each dress, shirt or top is unique – embellished with hand-crafted workmanship that makes each piece unrepeatable.
In my atelier I also offer personalized advice: you can choose from many fabric variations and color charts to make the BeGiuls dress you have chosen truly yours .
3. Cutting and packaging
This is the moment when the project takes shape.
I cut, sew, and finish each piece in my atelier, carefully checking every detail.
Every stitching must be perfect, every interior harmoniously curated — you will always find a little touch of pink, the brand's signature color, hidden in the interior trim.
Even the hand embroidery that embellishes my creations expresses personality and makes the sartorial soul of BeGiuls recognizable.
4. The finishing touch
When everything is ready, I apply the BeGiuls label and the garment is ready for the stand.
Anyone who comes to visit me in the atelier can buy it and take it home immediately, or order it in their own size, made to measure with the same care and dedication.
A dress, a story
Thus, step by step, each BeGiuls dress comes to life with passion, professionalism and love for detail.
These creations are designed to accompany women every day, with style and elegance, expressing an authentic way of experiencing fashion: tailored, conscious, and profoundly feminine.
I love creating contemporary and timeless clothes, capable of speaking about me but also, and above all, about you.
Want to find out more about the BeGiuls world?
Visit the website and be inspired by my latest creations, or follow me on Instagram to experience the BeGiuls experience firsthand.