About me
BE UNIQUE, BE YOURSELF,
BEGIULS
GIULIANA BECATTINI
In search of the perfect dress
I'm Giuliana, but everyone calls me " Giuls ". I'm a fashion designer and in 2011 I opened my atelier and created " BeGiuls ".
I was born and raised in the Oltrarno area of Florence, a neighborhood historically known for its artisan “workshops,” and I spent my childhood in a family where manual skills and creativity were always present in everyday life.
Everyone around me was creating something with their hands: my dad, my aunt… but it was by observing my grandmother Adele’s hands, intent on sewing, that I took up the tools of the trade and never abandoned them.
From the first parties and evenings out with friends, unable to find what I wanted in the boutiques, I began to design and create with my own hands clothes that perfectly identified with my idea of a personalized and unique style and with original combinations, clothes that went beyond the boundaries dictated by the trends of the moment.
I felt that, in tailored products, despite the great manual skill, that special touch was missing to prevent the dress from falling into something already seen.
L'abito che vorrei
From a feminine design to an elegant garment
I was almost resigned… then one day I discovered that my way of feeling fashion differently, authentically, could become my mission .
When I wore my clothes, friends and people around me noticed the “quality” and “uniqueness” of the design and construction and asked me to make them for them too.
So I decided that I would give life to my passion: I would design and create tailored, unique clothes, made with fine fabrics, with attention to the smallest details, clothes with a modern design, to wear and enjoy every day and above all made to measure!
This is where BeGiuls was born!
BeGiuls
Contemporary tailoring of hand-made women's clothing
The brand combines my name and surname, bringing with it fragments of my history. It represents my world: colors, fine and resistant fibers, feminine, elegant and romantic shapes . I choose high quality, natural fabrics, made in Italy, and when possible, made in Tuscany. I reuse small scraps of fabric to create jewelry, accessories or new clothes, mixing different textures . I love respecting the sartorial tradition, combining it with a modern study of shapes.
The atelier is the heart of everything: here I design and create clothes and accessories, mostly reversible, that reach every part of the world. You will find unique fabrics and attention to detail , from buttons to collars, from cuffs to linings. It is a place that nourishes my soul, where I can express my personality and vision of fashion.
BeGiuls creates original clothes that enhance your style and elegance, timeless pieces that will accompany you over the years. Choosing a dress tells who we are and what we want to become: with BeGiuls you choose a piece that smells of workshop and sustainability, handmade in Florence.
- STYLE
- INNOVATION
- ELEGANCE
MY MISSION
Contemporary tailoring for everyday wear.
- UNIQUENESS
- CREATIVITY
- PERSONALITY
MY VISION
Enhance the beauty and femininity of every woman with style, personality and uniqueness.